Harris Moran: Innovation
Yuma trials unveil newest melons and
Moran displayed its latest varieties of melons and watermelons
recently during trials in Yuma, Arizona.
100 customers attended the two-day event at JV Farms, braving
the desert heat.
Between-rows, customers touched, squeezed, sliced, cut, and
tasted everything from new Italian-sutchered cantaloupes to
Crunchy Red watermelon, fresh cut adaptable.
came to look at diversity,” said Meir Peretz, HM product manager
for melons and watermelons.
“They’re looking for something
exciting to complement the usual and ordinary.”
Moran breeders were on hand to walk them through each variety:
benefits, features, disease resistance, and taste.
Highlighting the trials were:
Navigator cantaloupe: Excellent flesh color, great flavor,
very sweet, attractive appearance – a good fresh, cut melon.
(photo right): Newest honeydew. Crunchy flesh to the bite. Very
sweet. Good for fresh cut.
Crunchy Red: New watermelon with brilliant red color.
Crunchy flesh. Super sweet. Good for fresh cut. Mas Rico
cantaloupe: Companion to Oro Rico. Small cavity. Firm flesh.
Sweet, excellent flavor. Winter Dew honeydew: Mid-early, thick
flesh, firm flesh, very sweet, large fruit, fresh-cut adapted.
looking for flavor, sweetness, and color in the melons. And I
think they found what they were looking for,’ said Peretz. “It
was a very successful
trial. You can tell the customers
appreciate the work Harris Moran is doing as a melon company.”
Harris Moran is part of the largest independently
owned seed company in the world. It is owned by Groupe
Limagrain, a cooperative owned, run, and operated by farmers.
Harris Moran breeds innovative vegetable
varieties designed to boost yield, reduce chemical inputs, and
increase freshness, flavor and fruit quality from plow to plate.
It breeds vegetables for markets in more than 65 countries.